Insights

AI for local business, in plain English.

No jargon, no hype. Practical guides on using AI to get found, answer every call, follow up fast, and win back customers, written for people who run the business, not the software.

Do you need an AI consultant? A straight answer

What an AI consultant actually does, when paying one makes sense, when it does not, and the six questions that sort independent advisors from tool salesmen.

What is an AI receptionist, and is it actually worth it?

The independent version: the maths that decides it, the traps vendors do not mention, and how to trial one properly before you commit.

How much does AI actually cost a small business?

The three cost layers, what drives the number up, the costs that never appear on pricing pages, and how to work out your own figure.

AI for tradies: what is worth doing, and what to leave alone

Missed enquiries, quotes at 9pm, and the GST weekend. The three places AI pays for a tradie, and the things not worth your money yet.

What should a small business AI policy cover?

The five questions your policy must answer, the data rules that matter, and a one-page starter policy you can adapt today.

AI for real estate agents: the database you are sitting on

Working the past-client database consistently, winning appraisals on speed, and never letting automation put the wrong words in your mouth.

How to get more Google reviews for your business

How to get your review link and QR code, exactly how to ask, how to reply to good and bad reviews, and what to do about an unfair one. A practical NZ guide.

Local SEO for NZ small business: how to get found on Google

How the Google map pack works, your Business Profile, reviews, and getting found in AI search. The plain-English version.

How to win back lost customers

Why retention is the cheapest growth there is, how to reactivate a lapsed customer, and a simple rhythm so they stop drifting away.

How small businesses can use AI to get more customers

The five places AI makes the biggest difference for a local business, and five things you can do this week on your own, for free.

More guides are on the way. Want one on something specific? Email stephen@provan.ai and tell me what you are stuck on.

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